For years there was a bike shop in Morningside (at Church Hill).
It closed and was the Accessory Shop for a while. In 2008 it became the Rocket Cafe. In the process the old sign was revealed for a few days.
There is still a Morningside Cycles – but it’s in South Africa!
Morningside Edinburgh 
My grandafther shopped there in the 60’s. P.S. like the moulton!